Our watercolor illustrations are recognized
worldwide for their exceptional quality. In the ten years since its
inception, ArtandDesignStudios.com has won nine annual awards from the American
Society of Architectural Illustrators. In 2010 it received international
acclaim with the release of Fabio Schillaci’s “Architectural
Renderings-Construction and Design Manual” which was published in Germany
and features 14 by-invitation-only architectural illustration practices from
around the world. Since its debut in Europe,
the book has been released for distribution in Asia, Australia and in the United States
and is available on Amazon.com. Another publication featuring the
company’s work, Drafting and Visual Presentation for Interior Designers by
Lydia Cline, is scheduled for release in early 2011 from Pearson Prentice Hall.
Our portfolio includes educational and
healthcare facilities, museums, commercial developments, shopping malls,
entertainment venues, resorts, and hotels across the United States, as well as
in Canada, Egypt, Mexico, Qatar, Russia, South Korea, and UAI, for clients such
as Ballinger, BLT, Burt Hill, Canon Design, Cornell University, Cubellis GBQC,
Dranoff Properties, Dailey+Jalboot, Gensler, Greenberg Farrow, Forrec, John
Milner Architects, Icon5, Karlsberger, KlingStubbins, Lacina Heitler, Liberty
Property Trust, Perkins + Will, Peter Marino, RMJM Hillier, Rockwell Group,
Robert A.M.Stern, SaylorGregg, Stantec, Vitetta, and WRT.
We specialize in creating uniquely warm,
humanistic images. Our skill in drawing people brings the focus of
illustrations to the human component of designed spaces; the watercolor
technique brings additional warmth to the renderings. As a result, we
produce pictures that not just convey the design: our images help architects
and designers capture the hearts and minds of their audience, and assist the
owners in generating excitement about the project and effectively raising the
ArtandDesignStudios.com is run by the
architect-artist team of Serge and Anna Losev.
Serge offers clients his exceptional skill
of visualizing architectural concepts in freehand sketches, and his extensive
expertise in the development of conceptual design right inside the
illustration. He can create complex perspectival drawings based on his
command of perspective, without dependence on any modern digital tools,
although the firm often chooses to default to the use of Sketch-up. Serge
also brings to the practice his understanding of the issues our clients face,
gained through more than ten years of architectural and design experience in
the healthcare, retail, educational and museum design in the United States and Canada.
He has worked as a senior architectural designer on projects such as
Pinnacle Health, Will’s Eye Hospital,
The Philadelphia Please Touch Museum and The Philadelphia School District
Serge holds a degree in architecture from
St. Petersburg Academy of Fine Arts, the school with such a strong emphasis on
developing architectural presentation, drawing, and painting skills that it
awards its graduates not only a Master’s degree in architecture, but also a
Bachelor of Fine Arts degree in architectural presentation. His design talent
was recognized among hundreds of entries and Serge was chosen to receive the
highest national award for graduate theses design. His role in the companies he
subsequently worked for has been conceptual design, presentation, and selling
the design concept to the client and to the public.
Serge is a founding partner in
ArtandDesignStudios.com. He has been creating architectural presentations
since his freshman year in architectural school. He interfaces with our
clients on all design and technical issues. He also creates quick black and
white and color sketches working right in clients’ offices.
Anna lends the firm’s clients a unique
talent, creative vision and elite art training, coupled with lifetime exposure to
architecture through family and work history. Anna is a professional
artist with an international exhibition record; her work is represented in
multiple public and private collections. She was born in St. Petersburg, Russia,
into the family of famous architect A.V. Vasiliev and, among her family’s seven
architects, is the only artist.
Anna graduated, summa cum laude, with a
Master’s degree from the elite St. Petersburg Academy of Fine Arts. She
then completed a three-year Ph.D. level fellowship at the Creative Studio for
Outstanding Young Artists and became a member of the faculty at the Academy,
teaching drawing, painting and visual presentation to architecture
students. Anna subsequently moved to Canada, where
she received a second Master’s degree in Fine Arts from the University
For three years she taught painting and drawing at Red Deer College in Alberta, before moving to Philadelphia,
where she co-founded ArtandDesignStudios.com.
Anna has been involved with architectural
illustration since her undergraduate years. Her ability to draw people
allowed the company to respond to the market demand for images with emphasis on
the human use of the designed space. She gives the company’s
illustrations their unique warmth, distinctive look, and humanistic
touch. She oversees all aesthetic aspects of the practice and interfaces
with clients on rendering design and the overall look of the illustrations.
A collaboration with ArtandDesignStudios.com
starts with a client’s call to us. We prefer a phone inquiry to an email,
whenever possible. Once it is established that the deadlines work for
both parties, the rendering process begins with the development of SKETCH(es).
Sometimes, the views are established through
the review of the client’s digital model. When a client model is not available,
ArtandDesignStudios.com’s illustrators either hand sketch or create an in-house
Sketch-up model, depending on the project. The suggested view sketches are
emailed to client for review.
Once approved, the illustration moves into
the DRAWING stage. While the architectural perspective is developed in
detail following the approved view, people and objects of entourage are drawn
separately, in order to facilitate a quicker turnaround. All elements of
the drawing are scanned and put together on the computer screen. This digital
process allows the exploration of many combinations of figures and objects, and
makes it possible to adjust the rendering according to the client’s requests in
ways that were not feasible in the past. The finished drawing file is emailed
to the client for approval.
Once the drawing is approved, we COLOR the
image in watercolor. The finished watercolor is then scanned and adjusted
digitally. Interior images that include renditions of finishes may
require extensive Photoshop work over the watercolor. The adjusted color
image is emailed to the client. The digital file, rather than a watercolor on
paper, is now the final product by ArtandDesignStudios.com.
Digital tools and the internet make long
distance collaborations easy. We will be in constant communication with you on
our progress via the email. Many of our best projects were completed without
ever meeting the client in person. See the Landscape Illustration section for
the images of Havasu City golf course and LA
Mission College athletic fields, or the Interior Renderings section for the
images of Lucille Packard Children’s Hospital and the Ocean Park Mall for
examples of our long distance collaborations, completed without ever meeting
our clients in person.
and Visual Presentation for Interior Designers. Cline, Lydia. Pearson Prentice
Hall. Scheduled for release in 2011.
Architectural Renderings -
Construction and Design Manual. Schillaci, Fabio. DOM,
2010. Since its debut in Europe, the book has been released by One Page
Publishing in Singapore
for distribution in Asia,
by World Scientific Pub. Co., Inc. for distribution in Australia, and by
John Wiley and Sons in the United States.
25 Exhibition Catalogue. American Society of Architectural Illustrators. 2010
23 Exhibition Catalogue. American Society of Architectural Illustrators. 2008
and Interior Renderings. New York Society of
Design Magazine, Architectural Showcase, p. 138. 09/2008
22 Exhibition Catalogue. American Society of Architectural Illustrators. 2007
21 Exhibition Catalogue. American Society of Architectural Illustrators. 2006
Design Magazine, Integrating Middle Eastern Culture with State-of-the-Art
Facilities in Qatar,
by Arnold, Michael. 10/2006
20 Exhibition Catalogue. American Society of Architectural Illustrators. 2005
19 Exhibition Catalogue. American Society of Architectural Illustrators. 2004
of Architectural and Interior Renderings.
York Society of
17 Exhibition Catalogue. American Society of Architectural Illustrators. 2002
16 Exhibition Catalogue. American Society of Architectural Illustrators. 2001
Numerous miscellaneous periodicals and online publications, such
as Duke Law Magazine, The Philadelphia Inquirer, The News Journal,
Cavalier Daily, and others.
2010 – Award of Excellence from the American Society of
2008 – Award of Excellence from the American Society of
2007 – Award of Excellence from the American Society of
2006 – Award of Excellence from the American Society of
2005 – 2 Awards of Excellence from the American Society of
2004 – David Macaulay Juror Award & Award of Excellence, the
American Society of Architectural Illustrators
2002 – Award of Excellence from the American Society of Architectural
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